RE-EDITION
JEWEL
A capsule jewellery collection paying homage to our iconic branding, with finishes inspired by beloved archival styles. Think rich enamel fill, fine engraving and glass crystal embellishments that beautifully catch the light.
A forever favourite among our Mimcommunity, from subtle and sparkly to loud and proud, this one’s for the the true logo lovers.
The heroes of our Re-Edition jewellery collection are the Enamour and Missing Link ranges.
An ode to the Mimco archive, the Missing Link collection reimagines a statement chain first launched in 2014 that quickly became a customer favourite. Updated for today, it features bold oval links anchored by a signature
branded link, complete with subtle inset glass crystals. Because when it's your birthday, more sparkle is always the answer. It's a refined way to wear your logo love, without compromising on our signature bold finish.
If you can't get enough of our iconic enamel-fill jewellery, the Enamour Bangle is made for you. Featuring clean, sculptural lines, bold Mimco logo detailing and a convenient hinge closure, it's designed to be stacked for an
effortlessly layered look.
The genesis of the iconic logo you know and love began where many fabulous ideas do — on a beach in Thailand. As founder Amanda Briskin-Rettig lounged, dreaming of what to call the accessories brand she was about to launch, what she didn’t know was that one of the ideas she was jotting down would eventually become an Australian household name. Mimco is a play on Briskin-Rettig’s childhood nickname, Mim. At first, she started writing down the combination of Inc. and Mim – IncMim or MimInc? That eventually led to Co… and, of course, Mimco.
As for our logo, it too has become an important part of Australian fashion history. It started off as “MiMCo”, drawing attention to the personal meaning behind the name. But within a few years, the entire logo was capitalised, with the “i” dotted upside down like an exclamation mark to add some extra personality and quirk. It’s a brazen and bold symbol, one that expresses our brand’s attitude. MIMCO invites you to explore, play, follow your intuition and express yourself through personal style.
While this hero logo endures season after season, the Mimco story continues to evolve. In the lead up to 30, we launched our holographic brand accent. Inspired by archival chrome-finished jewellery — and the in-store fixtures, mirrors and printed collateral that echo its iridescent quality — this reimagining of our beloved logo marks an exciting new chapter in our story. Shiny hardware is an enduring element of our product, one that has cemented our role as the go-to purveyor of unique, expressive and unapologetically bold accessories in the Australian market. Experience it for yourself: in-store, tactile and embossed on our beautiful new packaging; or online, celebrating noteworthy brand events and moments.
